Bloggers & Celebrity Culture


(image by Zoe Holman)
Hey everyone,

It's been a while since I wrote a more opinionated post, and after seeing a lot of comments about 'famous' bloggers/vloggers being made lately, I decided it was time to make my input. It has come to my attention lately that there seems to be a bit of controversy regarding bloggers and Youtubers in particular that have quite a large following- I'm talking in the millions! First of all, the term 'celebrity' does get on my nerves- how do we classify who is 'famous' and who is not? Where is the barrier between the two? 

Zoella has become a renowned name in many young girls (and guys!) households over the past year or two. She's one of Britain's most popular beauty bloggers and her videos have millions of views. Not to mention her twitter following of 2.5 million- that's more than some well known musicians! Although some won't admit it, in my eyes this makes her a 'celebrity'. Which brings me on to the Band Aid 30 song- the UK charity single featuring Bono, Sam Smith, One Direction.. and three vloggers. I personally don't have a problem with this-why not? If they're reaching out to the youth of today, if they're helping with the sales and aiding the charity, I honestly don't see why people have become so worked up about it.

Sometimes it's hard to forget that these internet personalities are real people too. They started off working hard like the rest of us, and almost overnight they've reached millions of people. But isn't that just like some very successful actors and singers? A hobby that turned into a job- it's something we all dream of, and something they have too. These bloggers/vloggers have not only become famous on the internet, but 'real life' celebrities too. Some have branched out to signing book deals, others have curated makeup collections. I understand that there are authors out there struggling to get a deal, and yet these youtubers are throwing out books left right and centre. But if it's something they enjoy, something they've always wanted to do and overall a good read, I'm not one to turn my nose up at it.

I guess what I'm trying to say here is: people have to come to conclusions and realise that these people are influential and are like celebrities in their own right. Perhaps we shouldn't be so quick to judge them when opportunities like charity singles and writing books come about- if I'm brutally honest, I'd jump at that chance, and I know a lot of people would too!

What do you think of these Internet 'celebrities?' Leave your opinions below!

-Rachel x


  1. I think it's great that you decided to write about this topic. I have been following many of these now famous youtubers and bloggers for years and I used to watch their videos because they portrayed themselves as ordinary people who shared their lives with their public for fun. Now, I think that there is a small barrier appearing between us and them. They are obtaining great deals in the entertainment industry which is great. Everyone in this world has to work in order to pay their rents and it doesn't matter if it's in education, business or entertaining, all the positions are great as long as you enjoy what you are doing.
    However, when they enter the celebrity world becoming part of entertainment industry in the form of a business, they create a new brand of themselves. They are becoming so popular that in my opinion, they are losing part of their true essence. I don't mean that they are fake, but sometimes you have to question if they are constructing an image moved by fame and money and they just want to sell us something or if they are showing their real persona.
    When they become part of the celebrity industry, you start seeing them in another level. It's not easy to feel identified with them although we cannot forget that we are all humans at the end of the day and we face the same problems as celebrities do.
    I still think that the fact that they show the behind-the-scenes of what they do and their different views on beauty, fashion, lifestyle is great because it's interesting to see what others think, we are all free to show what we like on the internet!
    But once you enter the celebrity world, it's easy to be moved by other interests and behave just like another brand. So us, as consumers we need to be aware of their influence and whether they are taking advantage of us or if they are just like everyone else making a living of what they love doing.

    (I hope everything is clear. English is not my mother tongue and I may have made a few mistakes! haha)

    Fashionably Sparkly

    1. I definitely understand where you're coming from. Sometimes it can seem like they're more motivated by money- rather than their love of blogging/making videos. I think its important to us as readers to acknowledge their 'fame' and realise that they may not be the same person they were a few years ago, even if we still love them! Thank's so much for sharing your view too x

  2. I personally don't see any problem with it. It's every bloggers dream to reach the point they have so why are we slagging them off?

    1. Exactly! Perhaps its jealousy, perhaps its indenial. Whatever it is, we should just be supportive.

  3. Great post, you can't love a blogger and then hold it against them that they're doing well and have reached a level where they're very publicly known!

  4. Totally agree with everything you said. I do think some 'Famous' Youtubers need to get a grip ( Sam pepper) but the majority are living lives that we can only dream of and the majority of hate they get is complete jealousy!
    Emma xo |

  5. Very interesting post and I have to agree with what you've written. I think there's a lot of jealousy floating about but at the end of the day these people have worked hard so we should be happy for their success!
    Hannah x

  6. I really like this post. This is something I've been thinking a lot about recently and I have to say, I share your opinion on the topic. I think there is a lot of jealousy going at the moment (maybe it's always there but I've only really noticed it recently). I think the more well known bloggers/vloggers aren't given enough credit if I'm honest. They work really hard at what they do and just because it's 'fun' work or their hobby doesn't mean it's not a lot of hard work. Take Tanya Burr for example, she wasn't just given a book deal she went out to lots of different publishing houses and was rejected by many before finally getting the deal. I think people need to be more supportive, these 'famous' bloggers/vloggers are giving us something to aspire to and carving out a career that didn't really exist 10 years ago. Sorry for rambling x

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